New Competition For ‘Metro’?

A few days ago, this ad for an account executive at a “new daily newspaper” in Philadelphia popped up on Mediabistro.

Hmm? After a bit of digging and finding a source on the street¹, it appears that someone is opening up a new free daily newspaper in Philadelphia. (I’m attempting to confirm who’s starting this paper, but it’s almost Friday afternoon, so, yeah.)

Now, one might be asking many questions: Does Philadelphia need any more newspapers? Will this hurt the Daily News in any way? Will this provide additional fodder for Philadelphia Will Do? (Uhh, yes.)

But let me share with you my favorite part of this, that I came across while searching for info: The domains amphilly.com and amphiladelphia.com are both actually owned by Metro Philadelphia, which registered them in January 2006. Now that’s some good foresight. (A competitor of Metro New York is AM New York.)

So who knows; but there is a “new daily newspaper” headed this way soon. Hey: the more, the merrier. Especially if this new paper sucks, because that’d just make my job easier.

¹ Anytime I even come close to writing about some actual news on this website, I attempt to undercut myself sufficiently enough so nobody gets it in their head they should take myself seriously. And, so, as such, yes: One of my sources was a guy I ran into on the street yesterday. Take that how you wish, though it’s much funnier if you assume it’s a homeless guy or something.

Account Executive, New Daily Newspaper [Mediabistro]