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August 21, 2007

Comcast Rolls Out The Astroturf

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We all know that sports leagues don't want anything bad said about them on television. And the TV channels that broadcast the games usually oblige -- witness the aborted question about Bud Selig to Barry Bonds during the MLB All-Star Game. But leagues are beginning to start their own channels -- NBA TV, NFL Network, Major Indoor Soccer League TV -- and the colleges are getting into it, too.

As such, the Big Ten Network has been in a public "feud" with local media giant Comcast for the past few months. The BTN wants its channel to be a basic cable channel, because I really need to see Ohio State indoor track (which they probably won't show anyway). Comcast doesn't want to put the Big Ten Network on basic cable, because the company is interested in keeping costs down for its customers. (I don't even need to put "Ha ha, just kidding!" after that last sentence.)

Comcast, as such, apparently hired a media company to astroturf lobby for it. Posts similar to this one started showing up on messageboards about Big Ten schools from posters who had just registered:

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Posted by D-Mac at 01:00 PM | Comments (13) | TrackBack (0)