Dunkin Donuts Tomorrowland Open On South Broad

Recently, a new Dunkin’ Donuts opened at 809 S. Broad Street. On Friday, it had an open house, complete with samples of the new store’s wares and a presentation of a giant check to CAPA from the franchisee.

Why was yet another Dunkin’ Donuts (re)opening in this city a cause for so much celebration? (Well, “so much celebration” relative to the opening of other donut stores that don’t get a press release sent out.) The answer is simple: This is a Dunkin Donuts from the future.

From the press release:

As one of the first “New Concept” stores to open nationwide, some of the remodeled highlights of the Philadelphia store include:

• An updated image featuring a new logo that contemporizes the current Dunkin’ Donuts logo, but maintains the core DNA of the brand
• A new warm bakery display and a baker/merchandiser at the front counter offering samples of warm, freshly baked products throughout the day

Ooh! A new logo and… uh… freshly baked products throughout the day! And samples! Not to mention the new menu items the “Dunkin’ Brands’ culinary team” has created, including warm baked goods (muffins, danish, cookies), three varieties of flatbread sandwiches and mini breakfast pizzas.

Truly, we are living in remarkable times.

Dunkin’ Donuts Introduces New Restaurant Design and Menu at Restaurant Re-Opening in Philadelphia, Pennsylvania [PRNewswire via Philebrity]