June 30, 2006

Wow, That IS A Lot Of Beer

Today's Joe Sixpack column by Don Russell is simply fantastic. Let's take a look at the highlights:

That's exactly what Rick Zinger and Ray Sefscik, a pair of energetic Coors salesmen, hope they've done inside Duffy's Pop & Beer in Pleasant Hills, just outside Pittsburgh. The pair carefully stacked more than 8,000 30-packs of Coors Light, creating a 15-foot-high mountain that features a steaming locomotive riding atop wheels crafted from eight stainless steel kegs.

"We wanted people to come in and say, 'Wow, that's a lot of beer,' " said Sefscik.

As soon as I heard someone say "world's biggest" and "beer" in the same sentence, I jumped into my car and drove 300 miles across the state to see it. [...]

Big, bigger and biggest has always been the key to effective beer merchandising, whether it's giant, inflatable cans or giant, inflatable breasts. The goal is to get the target audience - which is to say, guys - to drop their jaws and say, "Oh, Lord, I gotta get me some of that."

Still, I dunno, Joe. (Er, Don.) I like the idea of a giant beer tower, but I don't really know what you could do to convince me to drink Coors Light.

Joe Sixpack | 8,000+ packs of beer on the wall [Daily News]

Posted by D-Mac on June 30, 2006 11:47 AM
Posted to Beer , Daily News , Joe Sixpack

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