June 19, 2006
Philly Is Cheaper Than New York, And Other Factoids You Already Know
A story in today's Daily News reports on a group of New York City advertising students who had a somewhat challenging school project. Their goal? Convince people to move to Philadelphia.
Catherine Lucey spares us any Sixth Borough references in her article, which also details a presentation the students (from Adhouse Advertising School) gave to Steven Grasse, who heads up the Philly-based Gyro Worldwide Advertising. (Grasse money quote: "New York's full of shit and it's phony." Take that, Ethan Hawke!)
The mini-campaigns -- Look! The DN put something online for once! -- are pretty solid, though they do seem to only say, "Philly is cheap!" or "Philly is cheap and Ethan Hawke sucks!" The Greater Philadelphia Tourism and Marketing Corp. is also planning a "buzz-building" (sigh) move-to-Philly campaign later this summer.
Still. We already have enough assholes in this town. (Insert your own Joe Vento joke here.) Do we really need a bunch more annoying people in our bars? Dirty Frank's* is crowded enough.
The ads are great looking, though, and some of them are incredibly clever. (The weird escort-style ad is the only real baffling one.) But doesn't everyone already know Philadelphia is cheaper than New York City? And don't they mostly still live in New York anyway?
Enough questions. Now pass me a $3 Brooklyn Lager.
Edgy ads that could lure New Yorkers [DN]
Move to Philly Image Gallery [DN]
* This example used just to point out that Dirty Frank's got a shoutout on a particularly awful episode of It's Always Sunny in Philadelphia on Fox last night.
Posted by D-Mac on June 19, 2006 03:28 PM
Posted to Ads
, New York City
, Philadelphia Promotion
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Sometimes when I'm watching baseball on satellite they'll show commercials for visiting Philadelphia. I think the three main reasons given for coming here were the Liberty Bell (big whoop), cheesesteaks (which was said about 40 times), and the kicker of them all, "it's like a little New York." Man, fuck that shit, I'd rather visit (and live in) a big New York instead of a little New York. Those ads were made by the city's ad council, too, not some punk college kids.
The city has a major identity crisis and all the Live 8's and greasy sandwiches aren't going to change that. I don't really know what the solution is, though; I just wanted to complain.
Posted by: ChrisV82 at June 19, 2006 11:33 PM