May 19, 2006
Now We Know Why SEPTA Isn't Raising Fares
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| Photo by Matt, aka twoeightnine |
Ahh, yes, the glory of capitalism. A giant ad for Dunkin' Donuts on the SEPTA building at 1234 Market St. -- "America Runs on Dunkin'", apparently. SEPTA probably got paid a pretty penny for it, since it's so enormous and it's across from the Convention Center.
Unfortunately, it's apparently illegal, according to blogger The 14th Windiest State:
In fact, I just heard from someone who recently was at a meeting with some SEPTA folks and asked one of them, "How did you get away with it?"
The answer? "Dunkin Donuts is paying us a lot of money for it!"
When informed that putting an ad like that up is, in fact, illegal, the response was, "It is?" So they researched this quite a bit.
Apparently SEPTA is being fined $100/day until they take it down, or even bother applying for zoning permits to keep the thing up. I'm sure that they are being paid much more than $700 a week to have it up there, though.
All in all, it's a good deal for SEPTA. The cost of the ad is most certainly greater than the cost of the fines, and SEPTA doesn't have to worry about applying for zoning permits. This would be a great scheme, if in fact SEPTA had thought of it. The wonderful transit authority simply lucked into this situation, especially if their permit would have been denied.
Oh, yes, and naturally: There's no Dunkin' Donuts in that building. The closest ones are across the street.
This is an eatin' town [The 14th Windiest State]
Posted by D-Mac on May 19, 2006 01:47 PM
Posted to Ads
, Amazing Schemes
, Dunkin' Donuts
, SEPTA
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