August 31, 2005

Boy I guess!

Dan Gross checks in from vacation today to tell all the Daily News readers what they needed to know: Gary Barbera is being sued by another rapper.

Indeed, this time it's Snoop Dogg, who apparently didn't make enough money selling out and wants a cool $2 mil from Barbera for using his image in an ad. This comes on the heels of 50 Cent, who sued Barbera earlier for $1 million for using his name an image in an ad.

I kind of dig Barbera's new marketing strategy, using rappers' likenesses without their permission (allegedly, at least) in order to get people to dealerships in the Northeast and in beeeeautiful Roxborough. It sure beats using B-list athletes (Koy Detmer) to try to sell Chryslers.

I have it on good authority that the next five rappers Barbera will use in ads are, in order: The Game, Funkmaster Flex, Sir Mix-A-Lot*, MC Hammer and Young MC.

*Note: Sir Mix-A-Lot is a registered trademark of the Target Corporation.

Howard Gensler | Snoop Dogg one-ups 50 Cent, sues Barbera for $2M [DN]

Posted by D-Mac on August 31, 2005 09:21 AM
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